The national focus facility chains have one distinct advantage over the independent facilities: the convenience of one stop shopping. Don’t wait until a chain opens a branch near you before you determine how to compete with them.
Introducing Qualitative Network: the qualitative research industry’s newest and most efficient one-stop-shopping network specifically for independent focus group facilities. Each market will offer both the best focus facility and an efficient way to select a focus group moderator.
Become a part of the future by collaborating with your peers to address the evolving issues of our industry.
If you are a top independent focus facility you should join our winning team.
Benefits of membership include:
Get Found
The challenge facing an Independent facility is simply that a chain has greater awareness and better search engine optimization. By joining Qualitative Network, our website will be linked to yours and awareness of your facility will grow. Qualitative Network has been optimized on such search engines as Google, Bing, Yahoo, and MSN.
Direct Connection
Each Qualitative Network member will be showcased on the Qualitative Network website with a facility snapshot, photos, Google map, and a prominent “Request a Bid” button that sends an RFP from the client directly to you.
Market Exclusivity
When you join the Qualitative Network, your firm will be the exclusive facility in your market. No firms in your area will be granted membership as long as you remain an active affiliate.
Low Cost of Entry
We keep the cost low to being a Qualitative Network affiliate. Our mission is to be the lowest cost, most vibrant cross referral network of independent focus group facilities. To keep our expenses low we won’t be placing costly trade publications advertisements. We have learned firsthand that major trade advertisement is not a cost effective way to generate business. Instead, we will have crafted a strategy that includes commitment of affiliates rather than dollars. Our approach features cross selling, referrals, social media,collaborative selling ventures and email marketing.
Efficient Operation
As an affiliate, you will have the confidence of knowing that a team of four qualitative research professionals are working on your behalf to run the Network efficiently. Affiliates aren’t asked to participate in endless conference calls that go nowhere or be required to fly to and attend an annual meeting. Instead, affiliates can focus on that they do best: running their focus group facility business.
However, if you are interested in more involvement in the Network, opportunities are available.
Cross Selling
A key component of Qualitative Network is an affiliate’s commitment to offer multi-market quotes. It is a win/win situation for both clients and affiliates: clients are given the advantage of single-source bidding and Qualitative Network affiliates are given the opportunity of acquiring new clients —clients who might otherwise have gone to national chains.
Join the Qualitative Network Today
To start the enrollment process contact Andrew Hayes at Bernett Research; Click Here